This Southern State Is Still an Untapped Cannabis Market As Lawmakers Revisit Medical Marijuana Policy

Burn After Reading The 30-second intel for operators and investors

North Carolina, a market of over 10 million people, may revisit medical marijuana as Senate leader Phil Berger signals openness after the DEA moved to reclassify marijuana to Schedule III. Past bills have never cleared the House.

  • Operators: No legal market exists yet, and unregulated Delta-8 and THCA hemp products are widely sold. A commission wants hemp and marijuana under one THC-based system, so hemp operators could face age, potency and purity rules.
  • Investors: North Carolina remains untapped, with support from Gov. Josh Stein, his advisory council and Sen. Bill Rabon. The House has blocked past bills, so timing and final rules are unresolved.
  • Do now: Read the commission's interim report and check how your hemp products and testing practices measure against a combined THC-based framework with age, potency and purity limits.
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North Carolina is still an untapped cannabis market, with a population of over 10 million, despite a strong support for the legalization of medical marijuana. While cannabis legislation has advanced through the state legislature in the past, it hasn’t moved past the House of Representatives. At least for now.

However, with the DEA moving to reclassify marijuana from Schedule I to Schedule III of the Controlled Substances Act, recognizing accepted medical use, North Carolina Senate leader Phil Berger signaled renewed openness to revisiting legalization, writes Marijuana Moment.

“We’ll have a conversation within our caucus as to whether or not we do something, if they’re interested in continuing to pursue that,” Berger said, as reported by WRAL-TV.

To that end, Sen. Bill Rabon, who has pushed for medical marijuana policy change before, is at the forefront of the legalization discussions, Berger continued.

Furthermore, the North Carolina Advisory Council on Cannabis and Gov. Josh Stein support legalization and regulation as well. They argue the policy change would improve safety and potential tax revenue. That said, traditional cannabis may be prohibited state-wide, but unregulated hemp-derived products, Delta-8/THCA, are widely available.

Stein convened the bipartisan commission last year, intending to examine potential regulatory models for recreational marijuana and hemp, reported Marijuana Moment. He issued an order at the time stressing “current lack of regulation, including age, potency, and purity limitations, poses a threat to all North Carolinians, particularly our youth.”

The governor-appointed cannabis commission issued an interim report earlier this month, which recommends setting up a comprehensive, THC-based regulatory system that would treat hemp and marijuana under the same rules. It also supports establishing an adult-use cannabis market with safeguards for medical users.

“Compared to regulated marijuana frameworks in other states, this environment presents identifiable risks,” the experts said in the report. “While some operators voluntarily implement consumer protection protocols, these safeguards are not required under state law.”


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Jelena Martinovic
April 29, 2026
Covers cannabis news, markets and regulation for IgniteIt. Previously wrote about financial markets for Benzinga and Insider Monkey.
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